The SEO Consultant must begin with knowing the customers business and marketing goals to develop the strategy and approach for a winning SEO campaign.
Ideally, the SEO Consultant should understand such things as: Company Objectives, Marketing Strategies, Demographics of Audience, Media Mix & Flight Dates, Creative considerations, Messaging, Success Metrics, Dependencies, and Types of Measurement.
Then, the S.E.O. Consultant starts the process of leveraging the clients strategic marketing and messaging data (industry segment, target market, value proposition or offer, etc . ) for keyword selection and creative development.
Our objective an average of is to increase overall site visitors & conversions, thru increased keyword rankings. Heres our S.E.O. methodology:
1. Keyword research & Keyword Tracking.
2. Competition Assessment.
3. Baseline reporting (Traffic, Rankings and Conversions).
4. Technical Evaluation & guidelines.
5. Content Research, Siloing & SEO Copywriting.
6. Link Assessment & Link Building.
7. Monthly Tracking & Reporting.
S.E.O. Proposal that ive used in the past are listed below:
SEO Process, Deliverables, and Pricing
The following provides details on our 9-Step SEO process, along with pricing. Our 9-step S.E.O. Process ensures that we provide a thorough and comprehensive examination and recommendation.
Step 1: Identify initial webpages for SEO: We shall determine and optimize the most important pages on your own web property first.
Step 2: Determine the main and alternate keywords for each web page: Identifying the right keyword phrase that may drive results is crucial for successful SEO. A phrase is better than single word, especially in an on line competitive situation, this is exactly what our findings show most of the time.
Step 3: Interim Client Approval: Review the webpages and keywords together with you to obtain agreement or make changes prior to starting the specific SEO research and recommendations.
Step 4: Baseline Reporting: Generate a baseline report for the primary & secondary keywords. The baseline, as the name implies, provides us an illustration of where your pages are ranked on the leading search engines, and you will be used to assess results.
Step 5: Critical element research: We provide a deep examination on the key elements that, when adjusted & optimized, results in an overall successful SEO campaign.
Step 6: Guidelines: Leveraging the assessment performed in Step 5, we create a comprehensive document that addresses specific changes and additions for the site. In some cases we include sample copy and the exact Html page, ideal for cut & paste by your programming staff. Further, we shall explain in more detail each of these attributes and include industry standards. The documents will be reviewed by us and you also in detail and address any questions.
Step 7: Programming: The actual implementation of our step by step recommendations. Once all the changes have already been completed, we shall run an audit to verify that the recommendation was implemented correctly and identify any changes, if needed.
Step 8: Submission to Search Engines & Web Directories: Although search channels regularly spider new & existing pages, we recommend submitting pages to the key channels. We shall, as part of the recommendation, determine the main element search channels where we have to distribute your webpages, and any fee connected with each. (Eg: Google Sitemaps, BOTW, etc . )
Step 9: Checking and Optimizing: SEO takes patience and continuous tracking and optimizing to be successful more so in a highly competitive keyword segment. We will provide monthly reporting and optimization recommendations. The reporting is set alongside the baseline (or previous months results) to identify trends and help guide additional adjustments.
For those of you who are looking for SEO Consultant, please visit our website.
SEO Consultant – The Job Description was first posted on January 16, 2013 at 5:11 pm.
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