Every business worth its salt owes its success or failure to advertising. With well laid advertising strategies, your business could go very far. The PPC (Pay-Per-Click) model is one of the most effective marketing techniques whose benefits are threefold. They include increasing web traffic, generating more leads and attracting more customers
One of the platforms used in this model is Google Adwords. This is a program where your business ads are placed on pages where web users are looking for products or services similar to the ones you sell.
To get you started on Google Adwords, you are only required to set up an account. For beginners, it is recommended they start with the Starter Edition. This helps you understand how the system works before you can graduate to higher versions. It gives you access to one keyword set and ad. With this you can advertise one service or product. You benefit in the sense that you are able to control your advertising budget.
Another benefit of using Google Adwords Starter Edition is that Google can host your page at no cost. It is a good starting place especially for people who do not have a website. You only need to provide information about your business and then select a desired layout. Google will publish a business page for you thereafter.
Creating a campaign for your business ads involves choosing your target audience, writing an ad, deciding on the relevant keywords and setting a limit for your spending. Once you get acquainted with this edition, you can move to standard edition where you can carry out several campaigns and enjoy other exciting features. The number of campaigns this version allows you to run is 25. For each campaign, you can use up to 100 grouped ads.
Along with search engine optimization, ad campaigns aid users in visiting your website. If you place a bid on the right words, what happens is that every time a web user types these words, your ads appear on their pages. Using Google Adwords requires that know how to choose keywords, create relevant ads that compel users to click on them and use of calls to action.
The following tips will come in handy when using Google Adwords:
When bidding, target keywords that are specific in nature. For instance, if you are creating an ad to sell dresses for small girls, look for words like “children’s dresses,” “kids’ dresses” or “dresses for girls.” Avoid words such as”dresses” or “clothes.”
You can also use Google Adwords alongside backlinking services. Always remember to put calls to action. Examples include ”Learn More,” ”Sign Up Now” or Click Here.” Make sure that every ad has got at least one keyword among the ones you have purposed to use.
On the landing page, have another call to action compelling users to buy the product or seek for information from your sales representative.
Use the feature on Google Adwords that allows your ads to reach specific audiences only. For example, people in a certain state or city.
Christopher M. Labbate is the author of this article on Search Engine Optimization.
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Google Adwords – Taking Online Advertising to another Level was first posted on July 2, 2013 at 5:01 am.
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